A BATTLE BETWEEN TWO HIGHWAY TYPEFACES.

There are countless signs in the U.S. National Highway System, and the typeface that is used on them is the subject of a long-running argument about the attributes of two informational fonts.

Typeface upgrade In the 1990s, Clearview (or ClearviewHwy) was designed to replace the existing road sign typeface, the Standard Highway Alphabet (or Highway Gothic). That font dates from the 1940s. Initial testing showed Clearview to be 2 to 8 percent more legible. A later test showed an improvement of as much as 12 percent. Unfortunately, further testing suggested that it might not be as effective at night as the original signs, despite the fact that a goal of the new design was to reduce excessive glow on reflective signs.

Upper and lower The existing road sign typefaces were used in a system where originally almost every word was capitalized. Clearview was designed to address the use of uppercase and lowercase characters with larger counter spaces and increased x-height. The space inside letters like “e,” “a” and “d” is much larger. The overall effect is intended to be increased legibility. Below, Highway Gothic and Clearview alphabets compared.

On and off In 2004, Clearview was provisionally approved by the Federal Highway Administration for use on positive signs (light characters on a dark background). But it was never approved for black on a light background, although some agencies used it this way. By 2014, there was a government-level move to stop using it, and by 2016 it was deauthorized. However, a bill was introduced in April this year asking Congress to approve Clearview for positive contrast signs.

In 2011, Clearview became the first digital font to be made part of the Cooper Hewitt, Smithsonian Design Museum. It has had some non-highway use, such as AT&T corporate applications and advertising, and signs at Dallas-Fort Worth International Airport.

Mixed signage Some states use Clearview and some states don’t. Ohio, where I live, had switched a lot of signs to Clearview, and now it’s started switching back to Highway Gothic (a process that will take decades). Many states have some signs in each font, due to the replacement of signs during different stages of the Clearview approval/non-approval process.

Money Clearview, unlike Highway Gothic, is not free. It’s licensed to state agencies. Is this a factor in it’s difficult path to acceptance? It’s been suggested that it might be the case.

Clearview was designed by Meeker & Associates and Terminal Design: http://www.terminaldesign.com/fonts/clearviewhwy-complete-family/

 

EYES AND INFOGRAPHICS.

Teaching aid A 1965 model from Michael Stoll’s collection. Made by Somso Models of Sonneberg, Germany. http://www.somso.de/en/somso/

Eye test The Snellen chart (which originated in 1862) is the most common.

Poster Of course, there are plenty of detailed eye diagrams around. If you want one for the wall: goo.gl/6SjuZz

Phoropter Great-looking instrument for precise optical measurements. I don’t care what it does, I just like the dials.

Photograph by Christian Weibull.

Color vision The Ishihara test can detect red-green vision deficiencies. This is one of the 38 test plates.

Vintage Illustrations from historical medical books.

Above, from Die Frau als Hausärztin, 1911. Below, from Meyers Konversations-Lexicon, 1897. (Hein Nouwens/shutterstock.com)

Eye color There are endless variations. Brown is the most common color, according to the American Academy of Ophthalmology.

Photograph © Taiga/123rf

A chart of doll eyes.

Signage This kind of design was very common years ago.

Giant eye Tony Tasset created a 30-foot (9-meter) diameter fiberglass eyeball (modeled on his own eye) in 2007. It’s a well-traveled item. First on display in Chicago’s Pritzer Park, then on the roadside in Sparta, Wisconsin (where it was originally constructed), and now in the Joule Hotel’s sculpture garden in Dallas.

Photograph by Carol M.Highsmith.

HISTORICAL EXAMPLES FROM ERIC BAKER’S COLUMN.

Once a week for several years (ending in 2010), Eric Baker had an inspiring column called “Today” that appeared on the DesignObserver site. It was a set of carefully selected historical design images. Sometimes on a theme, sometimes not. Anyway, I really looked forward to seeing the latest cornucopia of imagery. So in the spirit of looking back for inspiration to our illustrious past, here’s a selection of 50 examples from those posts. Many of these are infographically-inclined, but that (of course) is because of the person selecting them.