USING EVERYDAY OBJECTS TO TELL A STORY.
These imaginative films by PES (Adam Pesapane) have been viewed on YouTube millions of times. The first three that I’m featuring here are simple recipes. This kind of approach could be applied to many instructional explanations, perhaps with the addition of labels and other graphic elements. My point is (one more time) that engagement of our audience is so important. We have to look for new forms to get our message across.
“Western Spaghetti” (above) is from 2008: https://goo.gl/HRraHM
“Fresh Guacamole” was nominated for the Oscar for Best Animated Short Film in 2013. In fact, at 1 minute 41 seconds, it’s the shortest film ever to get a nomination. https://goo.gl/Ghh575
“Submarine Sandwich” was funded by a Kickstarter campaign. PES himself appears at the beginning: https://goo.gl/qf1Lvo
This commercial for Honda was nominated for an Emmy in 2016. https://goo.gl/M4b1XK