Use this color


If you want to to win prizes with your 2018 infographics, there’s a simple answer: Use plenty of Pantone 18-3838 Ultra Violet.

From the Pantone website: “A dramatically provocative and thoughtful purple shade, Pantone 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.”

This other home page statement is pretty meaningful: “Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.”

Read more of these kind of insights here:

And get a mug to remind you each morning:

Of course, the real ultra violet is not in the visible area of the electromagnetic spectrum. However, it gives us a sun tan (or sun burn), and makes for interesting effects in night clubs. It’s also good for killing germs. But we can’t directly see it.

Anyway, a combination of Pantone 18-3838 and a Spirograph should be enough to clean up the top data viz awards this year.
See my advice on making fake data viz here:

A general post about Pantone: